Tag Archive - Twitter

How The Internet Is Revolutionizing Education And Google Confirming it

A few highlights on this infographic illustrating one of the most fundamental shifts happening in education today. Just as remote commuting is exploding, the wave has moved upstream into the younger strata of society with e-learning.If Twitter Is a Work Necessity

  • 1971 enrollment at the Open University: 25,000 students. Today it is the largest UK university with 250,000 students.
  • Online education industry: $34 billion
  • By 2019, 50% of all classes taught will be delivered online and many for free
  • Half of online students are 26 years old or more
  • Higher education is, reportedly, no longer only for the elite. Anyone with an internet connection can educate themselves.

On that latter point, one might wonder about the headache recruiters are bound to have. Going from a model where: Continue Reading…

The Mercedes-Benz Social Media Casualty [VIDEO]

Mercedes-Benz magisterially took on Twitter to promote the launch of a new great feature for us all urban dwellers. The Park-Assist feature can actually alert you to empty parking spots as you cruise around in your new Mercedes.

To promote the feature — and the new cars — Mercedes-Benz chose a parking frustration high season: Christmas, in a heavily urbanized environment: Stuttgart, Germany. The company then sent cars driving around town, automatically sending geo-tagged tweets about every empty parking spot they found for anyone using on Twitter to use.

The Feature

The new feature is actually pretty nifty,  once it finds a suitable parking spot, another feature takes over and virtually parallel parks the car for you…. But hey! Look at me here, playing up Mercedes-Benz features as if I owned their stock! It’s not even a favorite car brand of mine! — I lean more to BMW in this category. I’m falling right into the trap I’m describing below. Continue Reading…

Social Media Introduction Presentation

This presentation was an introduction to social media for the UPM students.

Feel free to reuse and share as you see fit. Continue Reading…

@Twitter: Sure You Can Now Upload Images But You Won’t Know Squat!

After making a strong push to its subscribers for casting images through its own net and dubbing it: “1,000,000 Words in 140 Characters“, Twitter now allows direct posting of images through its website.

Twitter Now Allows Direct image upload — FasTake

Twitter Now Allows Direct Image Upload — FasTake

Twitter nevertheless keeps a tight fits on analytics and when you do share an image through Twitter you can say goodbye to the number of times your picture has been seen. Continue Reading…

I don’t want to hear about Corn Flakes! Remember When Twitter Was A Joke?

Twitter

Remember When Twitter Was A Joke? No One Is Laughing Anymore.
http://techcrunch.com
I recall a time a few years ago when Twitter was scoffed at. It was the blogosphere’s punching-bag. It was the stupid little service that no one in their right mind would ever use. It was for people who wanted to share the mundane bits of their lives — that no one else wanted to read. It was for egomaniacs. Or losers. It would never catch on.

And then it did.

I was thinking about this today as I stood in the East Room of the White House (#humblebrag). Why was I there? To see Twitter co-founder Jack Dorsey moderate a Q&A session with President Obama. Yes, the President of the United States was answering questions that were coming entirely from Twitter, the formerly stupid service that was a joke, remember?

iOS 5: Move Over Email, Twitter Is Here

 

It is with great fanfare that iOS 5 was unveiled at the WWDC 2011 in San Francisco today. One of theMake some room email, and say hello to my new little friend: Twitter! notable features announced today — among many others like iMessage which rings in more ways then one the end of the widely popular of Blackberry’s BBM — is the take over by Twitter of the email function in iOS 5.

So far, pretty much anywhere on iOS stock apps, a button to share a screen, link or photo via email was never far. Well as this fall, email will no longer be the lone iOS link to the outside world from your idevice… Make some room email, and say hello to my new little friend: Twitter!

Move over email, Twitter is here iOS 5If Facebook has conquered the web with its “like” button, Twitter not content at following suit with a mirroring “Tweet” button, is thus also conquering the very tools we all use to access the web. But iOS 5 is not Twitter’s first pass at flirting with and embedding itself in a tool.

Firefox has already said ‘yes’ to Twitter by adding a very neat add-on that allows to, not only simply type a @username in the search bar and get the corresponding Twitter profile automatically, but also allows to type a #hashtag in to automatically get all tweets tagged with that hashtag.

If you use Firefox, you can get Twitter’s official add-on here. Do note in passing, that this Twitter move will add to the long list of casualties it has already caused; take a look at Twitpic, Twitvid and other Firefox tweeting helper while they’re still alive. It not just for kicks that Twitter has taken advantage of the launch of its very own photo and video sharing service (in partnership with photobucket) to push the use of hashtags and going as far as suggesting that a hashtag is worth more words than a picture: 1,000,000 to be exact.

Firefox and Twitter got married

Firefox and Twitter: Just Married

All clear signs that Twitter is, in my mind, going about conquering the web a bit more smartly — some might say insidiously — than Facebook, who has yet to show such ‘physical’ integration with the tools we use to access the web everyday.

 

What do you think of Twitter’s approach? Why do you think Facebook has not adopted a similar tack?

… Not that it probably won’t soon now.

The First Ever Official Twitter-Fight Just Happened

 

“I don’t think anybody out there in the media, UN, human rights organisations, has any moral right whatsoever to level any accusations against me or against Rwanda”

This is what Paul Kagame, long time Rwanda president, said during a recent interview with the Financial Times and it is what reportedly sparked the first ever tweet-fight between and a head of state and a journalist.

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Is this an example of rhetoric 2.0 that we’ll be witnessing in the future? Or will this serve as further deterrent to all public figures out there to — despite bowing to social media pressures to ”be public” and engaged — should “stay put” and not engage in confrontations?

Will we — with the U.S. 2012 presidential elections — witness unprecedented volumes of conversations and tweet-fights? I am pretty sure that the future promises to be very fun on socio-planet. What’s the craziest Twitter sparing you can imagine, featuring political figures among themselves, with journalists, supporters or constituents?

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Paul Kagame, aka @PaulKagame, FT interview had just been published the day before the tweet-fight occurred. Ian Birrell aka @IanBirrell — ex-deputy editor at The Independent and speechwriter for David Cameron, now

columnist and co-founder of Africa Express — apparently did not like Paul Kagame’s remark as he proceeded to include in his tweet sharing the article the descriptive: “despotic & deluted“.

To which Paul Kagame, or whomever is managing his account, quickly replied:

 

 

 

 

 

Not content with a measly 140 characters reply he proceeds to fire 5 more tweets:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Ian Birrell was most likely not at his first not so social tweet at a prominent public figure and, probably surprised at the rather lengthy and public reply from a head of state, seems to take advantage of the opportunity and make the windfall last:

 

 

 

Paul Kagame starts by “pouting”

 

 

 

And proceeds to answer Ian’s request by another question:

 

Ian Birrell reminds him of the, apparently, not so shiny Rwandan press freedom record

 

 

 

 

 


 

 

 

To which Paul Kagame deflects the chat to Ian’s own government handling of press freedom


 

 

 

 

Than putting his tweets where his mouth is, to exactly what he was engaging in at that moment:

 

 

 

 

 

Than goes on to continue exposing his rationale


 

 

 

 

 

 

 

 

 

While Ian Birrell never responded — at least publicly — beyond that last “underlines the point” tweet. Paul Kagame ended by seemingly softening his talk and clarifying his thoughts, maybe not wanting to further poison the relationship with the journalist.

The next tweet in Paul Kagame’s timeline only occurred the next day, in response to a certain Paul Hird aka paulhird9 who apparently “handles multi-million and multi billion dollar transactions worldwide” and “deals mainly with Governments and Royalty” at “Zero interest rates” (!)…

 

What’s the craziest Twitter sparing you can imagine featuring political figures among themselves, with journalists, supporters or constituents?

 

Ian Birrell also wrote about what he called “My twitterspat with Paul Kagame‘, his take on it has a more a political slant to it and if you are so inclined, you can read it here“Returning home from a Saturday afternoon walk with the dog, I did what has become almost a reflex action and checked Twitter. Bizarrely, there was the president of Rwanda having a go at me over disparaging comments I had made about an interview he gave that morning…”


 

 

 

 

 

New on Twitter: 1,000,000 Words in 140 Characters

 

Today, Twitter unveiled its long awaited photo and video sharing, not only leaving the likes of Twitpic, Yfrog and Twitvid in the dust… with a twist: pushing hashtags. Watch Twitter’s new “Top pictures” and “Top Videos” soon becoming the latest buzz word in both social and mainstream media.

In watching the official unveiling video below, Twitter is smartly appealing to users’ love-hate relationship  with the ubiquitous 140 characters limit: too limiting to ramble but fantastic to consume and digest.

Upgrade

Twitter does this by upgrading the old age adage: “A picture is worth 1,000 words” by adding to it that “A hashtag is worth a 1,000 pictures”. Something a simple as a # and a word more meaningful than 1,000 pictures? Tall order you think? Maybe not so for those among us who dabbled with the use of hashtags on Twitter.

If you put the #perfectmoment hashtag side by side along with an actual picture of what someone decided it was the representation of a perfect moment; which do you think will be more powerfully meaningful? Your imagination or the visual representation of someone else’s judgment?

Make Business Relevant

From a strict platform business relevance, it seems obvious that Twitter is also taking advantage of the new sharing feature to encourage the use of hashtags.This in effects amounts to hire users in helping it crowdsource and make more searchable, the 50 million tweets it garners every day. This, as illustrated by hashtag linked photos and videos Twitter displays in its video. The more relevant its search results will be the more attractive the platform will become.

Reel In Users

Furthermore, and from a strict user experience, this move also helps it pragmatically explain to users, and especially potential new users, what hashtags are. In my experience, the Twitter hashtag concept is always a sticky point for new users to grasp and it is at same time, often a deterrent for would be users, as it makes Twitter look to them rather gibberish to comfortably approach.

Smart move, don’t you think?

 

What Are Hashtags Anyway?

By Twitter’s definition, a hashtag, represented by the symbol #, “is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages“. But overtime it has become much more than a categorization tool.

Given the 140 characters limit of a tweet — limit which in many ways turned out a blessing — , many Twitter and social networks users in general, use it to express an emotion, give context or clarification to a tweet. Imagine what this tweet would mean without the #scarcasm hashtag? And how many characters would it take to explain its true meaning?

#Sarcasm Hashtag on #Twitter

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In the second tweet below and without ‘#sarcasm’, quickly grasping the intent of @Carcharius, may prove difficult, given other conversations @mrtuckbox and @helenzille may be in, without searching for the replied to tweet (shown in smaller font in the screenshot below). For added reference, the tweet author may also have also added: #SeaPoint or #Tickets or #Police.

#sarcasm hashtag on #Twitter

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Many will also tell you that hashtags may soon become the new official URL to display… all the way to ornamenting business cards.

Do you use hashtags on Twitter? How about other places? What’s been your experience with it?

How Twitter Advertising Works

Twitter advertising is at the very beginning of a rather innovative way to advertise online with a concept called resonance that relies on a deeper user engagement. Pricing is still a bit of black box until one actually gets to it but here are some pointers.

The first of the 3 flavors available works a bit as in Google ads, where prices are tied to bidding on the keywords / interests targeted: 

  1. Promoted tweets: these appear within Twitter’s search results (not alongside as in Google) based on targeted keywords. Twitter’s search engine is estimated to now get a cool 1 billion search queries a day. Price is CPE based (Cost Per Engagement), basically retweets, impressions, keyword or hashtag use and clicks. It oscillates between $0.20 and $5 per engagement.
  2. Promoted trends: these consist of a selected keyword or hashtag sponsored to appear at the top of Twitter’s trending topics, as in the example below where rockstar games promoting their game LA Noire. This flavor is exclusive and with a flat price, reported to range from $3K to $100K. 
    William an Kate also had a promoted trend show up for their #RoyalWedding that ran continuously for 3 days. I wonder about it’s origins: was it someone at Buckingham Palace with an avant-garde gift idea or was it Twitter drinking its own Kool-Aid and inviting everyone else along for a glass? 
    What do you

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  3. Promoted Accounts: where an account appears in Twitter’s very coveted “Who to Follow” section, clustered in with accounts related to a specific interest area. Price is CPF based (Cost Per Follow) and varies between $0.50 and $5 depending on the interest area targeted.

Budget starts at $5,000 a month as you can see on the new Twitter for business page which also offers in advertisers dashboard, a comprehensive analytics tool to track progress. 

The starting price is not quite yet within the majority’s reach but is probably to come down as critical mass is reached and as Twitter fine tunes it’s model. Keep an eye out but do keep in mind that Twitter is sitting on a respectable mountain of venture capital and doesn’t seem in any hurry.

Have you used Twitter advertising? What’s been your experience? If not, would you be interested?

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