Tag Archive - Technology

The Mercedes-Benz Social Media Casualty [VIDEO]

Mercedes-Benz magisterially took on Twitter to promote the launch of a new great feature for us all urban dwellers. The Park-Assist feature can actually alert you to empty parking spots as you cruise around in your new Mercedes.

To promote the feature — and the new cars — Mercedes-Benz chose a parking frustration high season: Christmas, in a heavily urbanized environment: Stuttgart, Germany. The company then sent cars driving around town, automatically sending geo-tagged tweets about every empty parking spot they found for anyone using on Twitter to use.

The Feature

The new feature is actually pretty nifty,  once it finds a suitable parking spot, another feature takes over and virtually parallel parks the car for you…. But hey! Look at me here, playing up Mercedes-Benz features as if I owned their stock! It’s not even a favorite car brand of mine! — I lean more to BMW in this category. I’m falling right into the trap I’m describing below. Continue Reading…

What The Web’s 3.0 Version Might Look Like

Jim Kohlenberger recently released a paper outlining what the Internet’s third act might look like. He is a former White House policy advisor to two U.S. Presidents and is President of JK Strategies – a public policy consulting practice.

The internet's 3 revolutions — FasTakeThe report points out a now well understood concept by the geekiest amongst us, the “Internet of Things”. Marissa Mayer, Google’s Vice President of Location and Local Services, back in May 2010 started explaining in her presentation entitled: “The Physics of Data”, what the impact of the average person uploading 15 times moredata in 2009 than they did just three years ago, might do to the web as we know today.In his report, Jim Kohlenberger outlines that the internet has undergone three major revolutions in connecting: places then people and now on its way to connect things.  In it Jim Kohlenberger outlines a series societal benefits but also the risks that may stifle this coming revolution. Continue Reading…

Social Media ROI, 5 Key Things About Facebook Places

Brand a Twitter Profile, Wireless Guru At Apple, 5 Step SM Plan, Twitter Tales, 3 Keys To Twitter SM Expert

Nuggets for 2010-06-05

Nuggets for 2010-06-04

Nuggets for 2010-06-03

Nuggets for 2010-06-02

Nuggets for 2010-06-01

Twitter Accused of Censorship, Does it Need Circuit Breakers?

In the wake of Israel raiding ships carrying aid en route for Gaza, sparking furor on Twitter, something strange happened on the micro-blogging site that stirred a lot of reactions. The hashtag, a way to categorize information on Twitter, pertaining to the raid was #flotilla. It somehow disappeared from Twitter trends for a while before reappearing.

Whether it was a technical snafu or actual censorship, this issue raises flags about Twitter for many as well as about the very essence of the openness of social media.

Had you tried yesterday the standard URL to search for the latest on the subject – http://search.twitter.com/search?q=%23flotilla – you would

have briefly gotten a result saying “Twitter error”. Was it an honest mistake, a technically algorithmic mishap or an act of censorship?

Many were quick to defend Twitter as censorship not being in “present in its DNA”. Sean Garrett (@SG), communication head for Twitter, tweeted:

Sean Garrett Tweet re Flotilla

Just as many did ask the question: Was Twitter censoring the #flotilla related tweets because those were, in their majority, critical of Israel?

Mike Butcher (@mikebutcher) from TechCrunch Europe outlined in great details the technicalities of the hashtag disappearance to conclude it related to Twitter’s anti-spam algorithm rules

#Flotilla Google trends

being tripped by the rapid rise of the #flotilla hashtag. Also explaining why, at the same time, #Israil (Turk for Israel) was trending instead of its English version. This, all the while “twitter flotilla” was strongly trending on Google.

John Dean Techcrunch EU Comment Flotilla

But several comments, without being political, did not seem to buy the explanation. As “John Dean” called the conclusion flawed.

Others, such as “Imran”, outright mocked the explanation. Comparing to the otherwise long-trending topic of  the Iranian elections topic, even driving users to add a greenish taint to  their avatars in support of the protestors.--

Imran-Comment-Techcrunch-Flotilla-twitter-trend.png-

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Despite Mike Butcher’s plea to keep politics out the TechCrunch post, comments inevitably veered towards heated exchanges on conspiracy theories.

Fayez Techcrunch Comment location based flotilla

Charles Arthur (@CharlesArthur), technology editor at The Guardian, seconded the snafu as technical by pointing to an independent map (Trendsmap) showing people quickly shifting hashtag to #freedomflotilla after the disappearance of the shorter version and which trended rapidly thus, according to the author, disproving the censorship theory.

Tom Foremski (@TomForemski) from the Silicon Valley Watcher, on the other hand brought up the idea of whether Twitter, and social media in general, was in need of the same “circuit breakers” in place for the stock market; for instance when

“…news dissemination is far faster, far more viral, and the subject might be something which could trigger in riots, violence, or other possible distress, to a society or region?”

Regardless of political orientation and the reasons behind the temporary vanishing of the #flotilla hashtag, this issue raised flags about Twitter for many as well as about the very essence of the openness of social media.

If social media is about openness and trust, wouldn’t “social circuit breakers” defeat the whole purpose of social and new media and its promise? Does this mean that people will in the future relinquish common sense and judgment to social networks? And even then, how long could the people be misguided by a “false” trend? Who would decide to trip the breaker? Humans or machines? How would that affect the very willingness to participate in social media? The question will eventually hinge on, how much information actually gets to people and how much of it might be filtered out.

What do you think? Did Twitter censor or was it simply a technical mishap? How about having circuit breakers?

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