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Search Game: Should Google And Facebook Make Love Or War?

April 3, 2012 in New World with 0 Comments

Much has been said about Google modifying the way it is searched and it switching to semantic. Semantic meaning: human speak rather than what it currently uses: machine speak that humans can understand.

On the other side of the ring, is Facebook. The mastodon social network has done well enough with advertising and Facebook credits to allow it an IPO — latest and highest valuations are putting it at above $100 billion. But that was only the end of the beginning. It is now a public company and the pressure is on for revenue growth.

Where’s the money on the web today? There’s a lot in “big data”. Who’s the king of big data today? Google is probably one of them. And how does Google make money from “big data”? By making it easily searchable to two million queries every minute. Continue Reading…

For Couples (and lovers) Only: A #New Kind Of Social Network

March 26, 2012 in Gleans, New World with 1 Comment

Thanks to a tweet by Jeremiah Owyang (aka @JowYang) I found out about this new “network” that may be pointing out to a new kind of “social”.

The kind that’s closed and limited to the one person of your choice. In this case only two. The name is simply “Pair“, self-described as: “An interactive way for you and your partner to share everything“. With concepts such as “thumbkissing” and “sketch together”, the iPhone app has some interesting features.

Continue Reading…

SloMo: The Secret Fuel of Social Media

March 24, 2012 in New World, Productivity, Social Media, Week-End Post with 1 Comment

SloMo is not to be confused with the currently very hot SoLoMo acronym.

So this past week during a social event in Marrakech, I met the charming @Michelle_Adams_ and a — by his own account — photographer, British, living in New York, that drinks tea fellow by the name of Patrick Cline, aka @PatrickCline_.

Within the time constraints of the event – a photo shoot at @PeacockPavilion for @LonnyMag – and during the rare breaks, we exchanged business cards and the traditional social platitudes.

Although it is still some people’s reality today — and this post is really for them,

Continue Reading…

How The Internet Is Revolutionizing Education And Google Confirming it

March 22, 2012 in New World, Social Media ROI with 0 Comments

A few highlights on this infographic illustrating one of the most fundamental shifts happening in education today. Just as remote commuting is exploding, the wave has moved upstream into the younger strata of society with e-learning.If Twitter Is a Work Necessity

  • 1971 enrollment at the Open University: 25,000 students. Today it is the largest UK university with 250,000 students.
  • Online education industry: $34 billion
  • By 2019, 50% of all classes taught will be delivered online and many for free
  • Half of online students are 26 years old or more
  • Higher education is, reportedly, no longer only for the elite. Anyone with an internet connection can educate themselves.

On that latter point, one might wonder about the headache recruiters are bound to have. Going from a model where: Continue Reading…

The Mercedes-Benz Social Media Casualty [VIDEO]

March 12, 2012 in Best Practices, New World with 1 Comment

Mercedes-Benz magisterially took on Twitter to promote the launch of a new great feature for us all urban dwellers. The Park-Assist feature can actually alert you to empty parking spots as you cruise around in your new Mercedes.

To promote the feature — and the new cars — Mercedes-Benz chose a parking frustration high season: Christmas, in a heavily urbanized environment: Stuttgart, Germany. The company then sent cars driving around town, automatically sending geo-tagged tweets about every empty parking spot they found for anyone using on Twitter to use.

The Feature

The new feature is actually pretty nifty,  once it finds a suitable parking spot, another feature takes over and virtually parallel parks the car for you…. But hey! Look at me here, playing up Mercedes-Benz features as if I owned their stock! It’s not even a favorite car brand of mine! — I lean more to BMW in this category. I’m falling right into the trap I’m describing below. Continue Reading…

Why #Superbowl 2012 Is A Worldwide Event (Infographic)

February 6, 2012 in New Media, New World, Social Media ROI with 0 Comments

First question is it really? Answer yes and twitter provides that unequivocal answer via 5+ million tweets across 46 countries in 23 languages.

Why? Simply because it’s an event that moves billions of dollars in advertising and most brands are today operating on a global basis.

Not convinced?

Check the infographic below for the heavy hitters who rode this year’s football super-bonanza: Continue Reading…

What The Web’s 3.0 Version Might Look Like

January 31, 2012 in New World, Nouveau Monde with 2 Comments

Jim Kohlenberger recently released a paper outlining what the Internet’s third act might look like. He is a former White House policy advisor to two U.S. Presidents and is President of JK Strategies – a public policy consulting practice.

The internet's 3 revolutions — FasTakeThe report points out a now well understood concept by the geekiest amongst us, the “Internet of Things”. Marissa Mayer, Google’s Vice President of Location and Local Services, back in May 2010 started explaining in her presentation entitled: “The Physics of Data”, what the impact of the average person uploading 15 times moredata in 2009 than they did just three years ago, might do to the web as we know today.In his report, Jim Kohlenberger outlines that the internet has undergone three major revolutions in connecting: places then people and now on its way to connect things.  In it Jim Kohlenberger outlines a series societal benefits but also the risks that may stifle this coming revolution. Continue Reading…

Thoughts On Making The Forbes Top 50 Social Media Power Influencers

January 26, 2012 in New World, Social Media with 0 Comments

Honestly, a list of top anything can be created out of thin air and include people or things deemed worthy based on multiple Who Are The Top 50 Social Media Power Influencers?factors. Notwithstanding, I’m flattered to know that the dedication and time I put in, generating content through various online channels, proved valuable to others.

“Pride is the illusion of separation. Humility is the realization of unity.”

I couldn’t help but think of this proverb when I got the news about making the Who Are The Top 50 Social Media Power Influencers? list by Forbes. I mean this achievement is also in large part thanks to all that  have listened and amplified my voice; and I feel so humbled for it. All the more, that there are so many great names on the list that I respect and enjoy.

In the end, this underlines for me that creating great value and engaging people on it can be a game changer on both the professional and personal levels.

 

If You Use Foursquare, I Hope Your Spouse Trusts You

August 17, 2011 in New World, Social Media with 3 Comments

This Foursquare feature could be very tricky.
If You Use Foursquare, I Hope Your Spouse Trusts You — FasTake

On my way to Fayetteville, Arkansas (Yes, Arkansas), I check-in on foursquare at the San Diego Airport. A rather busy airport from a social media junkies standpoint: 41 people were already checked in when I did. Continue Reading…

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