Mercedes-Benz magisterially took on Twitter to promote the launch of a new great feature for us all urban dwellers. The Park-Assist feature can actually alert you to empty parking spots as you cruise around in your new Mercedes.
To promote the feature — and the new cars — Mercedes-Benz chose a parking frustration high season: Christmas, in a heavily urbanized environment: Stuttgart, Germany. The company then sent cars driving around town, automatically sending geo-tagged tweets about every empty parking spot they found for anyone using on Twitter to use.
The Feature
The new feature is actually pretty nifty, once it finds a suitable parking spot, another feature takes over and virtually parallel parks the car for you…. But hey! Look at me here, playing up Mercedes-Benz features as if I owned their stock! It’s not even a favorite car brand of mine! — I lean more to BMW in this category. I’m falling right into the trap I’m describing below. Continue Reading…